About Us

In 2019, we set out with one clear mission: to create a world where dogs and the people they support with services, thrive together. These incredible animals do so much good, and we believe their health, happiness, and safety deserve just as much attention as the lives they touch.

Before we officially launched, we spent years delivering large-scale therapy dog services and running a successful dog training school where along with Good Citizen basic training courses, we assisted with the training of therapy dogs and owner trained assistance dogs. Through all that experience, one thing became crystal clear: the unique bond gained by training and understanding your dog's needs fully, is the key to everything. It’s the foundation for a strong, trusting bond between you and your dog—and that bond is essential to build your dog’s confidence in dealing happily with environments & situations away from home and to enjoy the work they do. Ultimately this keeps everyone your dog engages with safe and well.

long haired bwon and white dog with purple therapy dog vest

Why Training matters

Investing in your dog’s training doesn’t just make them more confident and well-mannered in unfamiliar environments; it builds the unique connection you’ll rely on as a team. Dogs thrive when they’re understood, and the more you invest in learning their language, needs, and cues, the happier and more effective they’ll be.

We know what it takes to help you and your dog succeed:

Trust is everything: A strong bond creates a foundation for success and safety in any environment.

Communication is key: Learn to understand your dog’s unique behaviour,signals and personality.

Practical tools for you: From our online workshops we advise you on animal wellbeing, dog law advice, training criteria and compliance resources, we try to make the complicated simple.

Our online workshops resources and live courses are designed to meet you and your dog where you are—working at your pace to ensure that every step is stress-free and enjoyable.

A therapy dog trainer works with a therapy dog

A group of therapy dog trainers at a live training event

It All Starts With Training

If you’re ready to create a strong, trusting relationship with your dog—and change your daily life together—we’re here to help. Training isn’t just the beginning of your journey; it’s the foundation for everything that comes next.

Let’s help you make it the very best it can be.

Sarah Ellis

Canine Assisted Therapy - Behaviour Training

As a fully qualified and accredited trainer with the Institute of Modern Dog Trainers, Sarah is passionate about dogs helping humans. She was a pioneer in volunteering with her own ‘reading and visiting dogs’ via R.E.A.D & Pets as Therapy, becoming a regional P.A.T dog assessor in 2005. In 2015, Sarah was instrumental in developing and co-ordinating the canine assessment and volunteer training for an educational canine assisted therapy scheme in west Wales.

A full Canine Training Professional Member of the PPGBI for Force Free Trainers & member of Doggone Safe, Sarah is fully committed to promoting & teaching positive reward-based training throughout the lifetime of a companion dog. She believes that magical results happen when positive behaviour is encouraged & trained through fun and games.

Brown and white spaniel with paws on a stool in class

Carol Lincoln

Canine Assisted Therapy - Course & Business Development

Carol has held management roles in the charity sector for some years and has experienced first-hand how animal assisted intervention has improved the lives and well-being of people of all ages, especially children with special educational needs, people with health challenges and those suffering from depression and social isolation. From 2015 to 2019 Carol developed & managed an educational canine assisted therapy volunteer programme with 80 participating schools, libraries and colleges across Wales. Carol is a member of AAAIP & has professional canine coaching qualifications with the I.M.D.T and Canine Principles.

Carol and Sarah were delighted to be part of the coalition of organisations that helped to produce ‘Bark & Read – Standards of Practice for Providers of Animal Assisted Interventions in Schools published by The Kennel Club UK in 2018.